I decided to redesign my logo and brand identity moving forward because the last branding was way too literal, and the feedback made me want to start it again thinking more about the meaning of the logo and what it contains.
I decided that a more geometric design would fit the exhibition much better as this shows off the culture of Syria and the people who the British public might not recognise and associate with Syria straight away.
Initially I started playing with geometric shapes and started to think about if the logo could be used as part of the wayfinding also. Making the logo part of the contexts more might benefit the cohesive nature of the branding.
I wanted to play around with this eight-star shape which appears in loads of Syrian Islamic designs and geometric artwork. It is a very simple design, but I think something like this would work great is branding. From different distances the logo is still recognisable, and it also works amazingly for in a pattern which then can be used in other parts of the branding.
Next, I wanted to play around with the title. I realised that Stories Syria might not read as well as Stories from Syria. But I feel like the ‘from’ sit uncomfortably next to the new logo. I messed around with different versions and decided on Syrian Stories. This also works better in my opinion because its stories from Syrians and not the country itself making it more connected to people again from within the exhibition.
I really like this design because I think it is a lot cleaner and more representational of Syria’s culture than the previous one. Also, the text fits very well alongside the logo and can be placed across a range of contexts.
I next wanted to look at using a colour scheme for the logo and what would work well. However, when I applied a range of colours to the logos, I felt it looked childlike and rough. Therefore, I have decided I want to keep the logo black like already and then play with colour when designing contexts and the continues pattern instead.